Overview

Arts & Entertainment (A&E) is a division within Economic Development and includes three units: Special Events, Arts & Creative Industries, and Arts & Entertainment Venues (A&E Venues).  The A&E Venues team is responsible for providing centralized services and operational support to the arts and entertainment venues owned by the City of Kitchener.  City-owned arts and entertainment venues that are supported by the centralized service provider model include the Conrad Centre for the Performing Arts (CCPA), Centre In The Square (CITS), The Registry Theatre, and The Aud.

Reporting to the Supervisor of Venue Services, the Marketing & Ticketing Coordinator plays a key role in supporting the centralized service provider function – responsible for the hands‑on delivery of marketing, ticketing, audience development, and digital platform alignment across the City of Kitchener’s arts and entertainment portfolio.  The Marketing & Ticketing Coordinator is the primary curator of the Kitchener LIVE (KL) destination brand, which is a new City of Kitchener brand, ensuring strong alignment between the Kitchener LIVE website, social media channels, the centralized ticketing platform, and associated customer pathways.  This role supports attendance growth, audience diversification, and improved customer experience through coordinated marketing and ticketing delivery.

Working closely with third-party venue operators, event organizers, and other Arts & Entertainment units (Special Events and Arts & Creative Industries), the Marketing & Ticketing Coordinator collaborates with the City’s Corporate Marketing & Communications team to ensure alignment with corporate standards, platform governance, accessibility requirements, and approved communication practices.

Due to the nature of the arts and entertainment sector, working hours may vary and include evenings, weekends, and holidays. The successful candidate will work in person. This is not a remote or hybrid position. 

Responsibilities

Marketing, Brand & Promotion

• Supports development/execution of the KL brand, with consistency across digital, print, and ticket platforms.
• Plans/executes integrated mktg. campaigns for City operated venues (CCPA) across digital, social, print, radio, OOH channels, and supports promotion of other
• City owned venues (The Aud, CITS, Registry Theatre) in collaboration with KL.
• Develops/maintains event specific mktg. plans, timelines, budgets, promo assets, and supports promotion/mktg. of large scale events, touring shows, and City produced Signature/Special Events.
• Collaborates with Corp. Mktg. & Comms on messaging, approvals, accessibility standards, and deliverables.
• Works with publicists, media, promoters, agents, and arts partners to maximize reach/visibility.
• Writing, editing, proofing, and content coordination for websites, calendars, email campaigns, promo materials, and social platforms. Supports website mgmt., search optimization, discoverability, and performance tracking for KL.
• Compiles and summarizes mktg./ticketing performance data for post event evaluation/improvement.

Ticketing & Operations

• Supports administration/optimization of the City’s centralized ticket platform, coordinating timelines to support on sales/promotional schedules.
• Provides on site mktg./ticketing support during events as needed (coordination with venue/box office operations, event day logistics, hardware troubleshooting).
• Coordinates event setup (pricing, seat maps, promo offers, scaling, sales configs), and designs ticketing pathways aligned with the KL website to enhance user experience.
• Monitors sales, prepares summaries, settlements, reporting, and supports group sales/promo initiatives, donations, vouchers, and comp ticketing.
• Responds to ticket inquiries as point of contact for online feedback, escalating issues as needed, and ensures accuracy, quality control, and consistency across ticket/CRM systems.
• Supports post event review (sales outcomes, patron feedback, system observations to inform improvements).

Creative Production & Assets

• Designs/produces digital/print assets including ads, signage, playbills, credentials, sponsorship deliverables, and promotional collateral.
• Manages creative workflows (asset development, revisions, approvals, delivery to meet timelines/on sales).
• Creates/maintains AutoCAD seat maps, floor plans, venue layouts, templates, and distributes mktg. inventory across City owned venues and partner locations.

Audience Development

• Supports audience engagement/growth using CRM systems/audience analytics, conducts market research to inform segmentation, programming insights, and mktg. best practices.
• Monitors campaign performance, sales trends, customer behaviour, and prepares reports on effectiveness, attendance, ROI, and post event outcomes.
• Maintains CRM systems, patron databases, audience lists, and data integrity.

Partnerships, Outreach & Administration

• Supports promotional collaboration with arts and event organizers, venue operators, sponsors, and community partners, including coordinating/tracking deliverables.
• Supports grassroots outreach, on site activations, audience engagement activities, event calendars, and internal mktg./ticketing communications.
• Liaises with box office personnel at City owned venues on the shared ticketing infrastructure.
• Maintains mktg./ticketing documentation, templates, guides and reference materials to support well‑documented, consistent and efficient service delivery across A&E Venues.

Education

• Minimum three (3) year degree or diploma in a related field.

Experience

• Minimum two (2) years of directly related experience in marketing, ticketing, audience development, or event‑based business services within arts, entertainment, or live events environments.
• Experience maintaining and updating websites to ensure accuracy, usability, accessibility, and alignment with brand standards.
• Experience with a variety of skills related computer software (including but not limited to Paciolan Systems, Oracle Eloqua, GovStack, and AutoCAD).
• Experience planning and executing email marketing campaigns using professional platforms.
• Demonstrated experience using event ticketing platforms, including event setup, pricing configuration, seating maps, sales monitoring, reporting, and customer support.
• Demonstrated experience supporting marketing and sales strategies, brand management, and event promotion.
• Demonstrated experience planning and executing digital and social media marketing campaigns with measurable outcomes related to ticket sales, attendance, and audience engagement.
• Demonstrated experience in graphic design and production using tools such as Adobe Creative Suite and Canva.

Additional Requirements

• Access to reliable transportation and ability to travel to various locations across the City.

Knowledge, Skills, and Abilities

• Strong organizational, communication, and problem solving skills.
• Ability to work collaboratively within a municipal environment across multiple teams and divisions.
• Proficiency in Microsoft Office applications.
• Ability to work evenings, weekends, and holidays as required.